We will take you on a step-by-step journey from understanding why focusing on customer problems is so important, right through to prioritising your customers' problems.
Each lesson (except for one) has an exercise to help you get the most from this course.
Here is the syllabus for this email series:
Learn why the most important thing for your business to think about is your customers' problems and take a step towards identifying what they are.Sign up now →
Learn about the Jobs To Be Done framework and view your customer's problems from a pragmatic problem / solution point of view.Sign up now →
Learn why what your customers are saying when you aren't asking them for feedback is so important.Sign up now →
Learn why you should be talking to your customers, when you should be talking to them, and how to talk to them.Sign up now →
Learn the highs and lows of data analysis and the things you should be mindful of when using data to inform your point of view.Sign up now →
Learn what makes a good workshop and a bad one. Also learn why you should include your customers in your internal workshops.Sign up now →
Learn how to build a persona from scratch. We'll even give you a template that you can use to run a workshop with your colleagues.Sign up now →
Learn how to map your customer journeys in an easy to follow way. We'll even give you a template you can use to run a workshop.Sign up now →