Start winning the hearts of your customers today

Show your customers you care by learning how to identify and solve their problems. All it takes is 5 minutes per day for 9 days!

Start learning about your customers' problems today!

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What you'll learn over 9 days

We will take you on a step-by-step journey from understanding why focusing on customer problems is so important, right through to prioritising your customers' problems.

Each lesson (except for one) has an exercise to help you get the most from this course.

Here is the syllabus for this email series:

  1. Lesson 1 - Understanding your customers and their problems
  2. Lesson 2 - Your customers have a Job To Be Done
  3. Lesson 3 - Using customer feedback to unearth customer problems
  4. Lesson 4 - Speaking to customers to unearth customer problems
  5. Lesson 5 - Analysing data to unearth customer problems
  6. Lesson 6 - Workshops to unearth customer problems
  7. Lesson 7 - Developing personas to inform your work
  8. Lesson 8 - Mapping your customer's journey
  9. Lesson 9 - Knowing where to start
Lesson 1
Understanding your customers and their problems

Learn why the most important thing for your business to think about is your customers' problems and take a step towards identifying what they are.

Lesson 2
Your customers have a Job To Be Done

Learn about the Jobs To Be Done framework and view your customer's problems from a pragmatic problem / solution point of view.

Lesson 3
Using customer feedback to unearth customer problems

Learn why what your customers are saying when you aren't asking them for feedback is so important.

Lesson 4
Speaking to customers to unearth customer problems

Learn why you should be talking to your customers, when you should be talking to them, and how to talk to them.

Lesson 5
Analysing data to unearth customer problems

Learn the highs and lows of data analysis and the things you should be mindful of when using data to inform your point of view.

Lesson 6
Workshops to unearth customer problems

Learn what makes a good workshop and a bad one. Also learn why you should include your customers in your internal workshops.

Lesson 7
Developing personas to inform your work

Learn how to build a persona from scratch. We'll even give you a template that you can use to run a workshop with your colleagues.

Lesson 8
Mapping your customer's journey

Learn how to map your customer journeys in an easy to follow way. We'll even give you a template you can use to run a workshop.

Lesson 9
Knowing where to start

The most important part of all of this is knowing where to start. We'll give you a simple framework to identify your very next step.